In this Advertising-special episode of Money Majlis, we sit down with Sasan Saeidi, global client lead at WPP & VML and the current world president of the International Advertising Association to understand the playbook of modern advertising.

Why is data the most valuable commodity but is freely given away? What are the 6 key assets of a loyalty program? Are points better than discounts?

In an entertaining and inspiring discussion with Sarkar, the veteran Puri recounts how Asian Paints trained him to take calculated risks, how he managed the biggest PR crisis that Cadbury’s ever faced and how he is creating a “proneurial” culture at Pidilite.