Guest bio
- Group Chief Operating Officer of First Abu Dhabi Bank, the largest bank in the UAE.
- Oversees the operations that shape customers' experience of the bank.
- Focused on transforming FAB's end-to-end service so that customers can feel the difference.
Suhail bin Tarraf is Group Chief Operating Officer of First Abu Dhabi Bank, the largest bank in the UAE, where he oversees the operations that shape customers' experience of the bank. His focus is transforming the end-to-end service experience, from internal processes to everyday service, so that customers can feel the difference, and lifting FAB's service to wow its customers. He brings an operator's view of why service quality in banking so often falls short, and of how leadership, execution and technology combine to deliver service excellence.
Show notes
In this episode 3 of Money Majlis, Suvo Sarkar focuses on the topic of service excellence in banks, or the lack of it. In an impassioned talk, he analyses the reasons for poor service quality in the banking industry and suggests the best options to address it.
In conversation with Suhail bin Tarraf, the group chief operating officer of First Abu Dhabi Bank, Suvo discusses how banks should transform the end-to-end service experience and what FAB is doing to lift its game to wow customers.
Listen in to this interesting episode to understand the service strategy of the largest bank in the UAE.


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